National Semiconductor

Branding power efficiency world-wide.

Timed with their 50th anniversary, National Semiconductor set a corporate goal to own the power-efficient semiconductor space. Power efficiency was to be the strategic future of the company. We led the strategic positioning and identity development for the PowerWise brand and launched a global campaign that included an array of marketing collateral, print advertising, online promotion and internal communications. It was a complete re-alignment of the company‚Äôs focus that was executed in under three months—worldwide.


Collateral & Ads









PowerWise




Web Ads